Privacy policy

Effective date: 18 September 2026

Who this applies to

This privacy notice explains how LAREVOLUTION LTD, trading as Cross The Limits Trade, handles personal data relating to trade-account applicants, customers, contacts and website users.

1. Who we are

The controller of personal data described in this notice is LAREVOLUTION LTD, trading as Cross The Limits Trade. Company number: 12988634. Address: North East Suffolk Business Centre, Unit 15 Pinbush Road, Lowestoft, NR33 7NQ, United Kingdom. Email: info@crossthelimits.co.uk.

2. Personal data we collect

Depending on how you interact with us, we may collect:

identity and contact details, such as name, job title, business name, email address, telephone number and billing or delivery address;
business and account information, such as company details, VAT or tax information where provided, trade-account status, login and account administration information;
order and transaction information, including products ordered, pricing, shipping details, payment status, invoices, credits and order history;
communications with us, including customer-service, account, returns and trade enquiries;
technical and website information, such as IP address, device/browser information, security logs and cookie or analytics data where applicable; and
information needed for fraud prevention, account verification, legal compliance or dispute handling.

3. How we use personal data

We may use personal data to:

assess and administer applications for trade accounts;
provide account access, pricing and customer support;
process, fulfil, deliver, amend and manage orders;
take and reconcile payments, issue invoices or credits where required, and manage overdue accounts;
prevent fraud, misuse, security incidents and unauthorised access;
keep accounting, tax and business records and comply with legal obligations;
manage returns, complaints, disputes and legal claims;
improve the operation, security and usability of our website and services; and
send relevant trade or marketing communications where permitted by law, with opt-out or consent controls where required.

4. Lawful bases

We process personal data only where we have a lawful basis. Depending on the activity, this may include: performance of a contract or taking steps at your request before entering a contract; compliance with a legal obligation; our legitimate interests in operating, securing and improving our business, managing trade relationships and preventing fraud; and consent where consent is required, for example for certain marketing or non-essential cookies.

5. Who we share data with

We may share personal data with service providers and other recipients where reasonably necessary, including:

Shopify and ecommerce, hosting, IT and security providers;
banks, payment providers and financial service providers used for a transaction;
couriers, postal operators, freight and fulfilment providers;
accountants, professional advisers, insurers and debt-recovery providers where appropriate;
analytics, marketing or communication providers where their use is lawful and, where required, consent has been obtained; and
regulators, law-enforcement bodies, courts or other authorities where disclosure is required or permitted by law.

We do not sell personal data to advertisers.

6. International transfers

Some service providers may process personal data outside the United Kingdom. Where UK data protection law requires safeguards for an international transfer, we use or rely on an appropriate lawful transfer mechanism, such as an adequacy regulation or approved contractual safeguards, as applicable.

7. How long we keep personal data

We keep personal data only for as long as reasonably necessary for the purposes described in this notice, including to meet accounting, tax, legal, security and dispute-resolution requirements. Order, invoice and accounting records may be retained for at least six years where needed for legal or tax record-keeping. Other data may be kept for shorter or longer periods depending on the purpose, legal requirement or active business relationship.

8. Your rights

Subject to the conditions and exemptions in applicable UK data protection law, individuals may have rights to request access to personal data, correction of inaccurate data, erasure, restriction of processing, objection to certain processing, and data portability. Where processing is based on consent, consent can be withdrawn at any time without affecting processing already carried out lawfully.

9. Marketing communications

You can opt out of marketing emails at any time by using the unsubscribe mechanism provided or by contacting us. We may still send non-marketing service communications necessary to administer an account, order, payment or legal matter.

10. Cookies and similar technologies

Our website may use cookies and similar technologies for essential functions, security, preferences, analytics and marketing. Where consent is required for non-essential cookies, those technologies should not be activated until the user has made the required choice. Cookie preferences can be managed through the website’s consent controls where available.

11. Security

We use reasonable technical and organisational measures designed to protect personal data against accidental or unlawful loss, misuse, alteration, disclosure or access. No online system can be guaranteed to be completely secure, and users are responsible for keeping account credentials confidential.

12. Complaints

If you have concerns about how we use personal data, please contact us first at info@crossthelimits.co.uk. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Information about making a complaint is available from the ICO.

13. Changes to this policy

We may update this privacy notice to reflect changes in law, technology, service providers or our business practices. The current version will be published on the website with an updated effective date.

14. Contact

Privacy enquiries can be sent to info@crossthelimits.co.uk or by post to North East Suffolk Business Centre, Unit 15 Pinbush Road, Lowestoft, NR33 7NQ, United Kingdom.